Saturday, June 14, 2008

What's spadea?

A Times-Dispatch staffer, Anonymous by name, complained  recently about the nefarious, much unloved spadea, detested by readers and staff alike.

Anonymous wrote: Why the paper chose to waste its resources on today's (last Tuesday's, I believe) final comics spadea is a mystery. People are losing their jobs at this company, and the T-D waste paper and ink -- money -- on a three-page section that tells readers the comics no longer are in that section. Wasn't the  A1 story enough? I fear the paper is making itself look foolish. If the readers hated the spadea so much, why did we give them another.

To tell the truth until now I had no idea what a spadea is or was. Now I know, and I'm a much better person for knowing, or not. In a subsequent E-mail, Anonymous explained that a spadea is a pull-away section with a full back and a half-page attached (pasted) on a section front. 
About a month ago, the paper started putting the comics on a spadea, because the paper had killed some Flair features. Spadeas were the flaps that on the Metro and Sports  section fronts and hid the left half of those sections. 

Damn, now I know those things I ripped off the section fronts and threw away actually had a name. Why make reading a  newspaper difficult unless you really want to annoy your readers? 

"My beef was beef was that the T-D printed a spadea to tell readers, we aren't printing it anymore. It seemed like we were taunting readers as well as wasting resources," Anonymous wrote.

I call that two-fer: Irking readers and wasting money. Multi-tasking at the T-D.

"It wasn't a big deal compared with other crap going on here, but it was just another example of what we're doing wrong," Anonymous concluded.